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Marvel Cinematic Universe, Phase Three and BEYOOOOONND


Bazza

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How Martin Scorsese Steered Marvel Towards Its Flop Era

https://www.esquire.com/uk/culture/film/a40653210/martin-scorsese-marvel/

 

Article is worth reading. Posting it for others interest. 

 

Comment: but did he? Well no. The writer doesn’t make the necessary connection, for me, anyway. Scorsese‘s comments refer to films from the date of his first comment to previous films, not the Phase 4 films. So Scorsese‘s comments are irrelevant to the Phase 4 films, nor can it be said that he steered Marvel to what the writer says is Marvel’s ‘Flop Era’. 

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Well, Hollywood uses terms a bit differently than you or I.  If a movie "only" makes a few million, that is considered a flop.  Certainly compared to Phases 2 and 3, the most recent stuff is doing very badly, including some films that flat out lost money like Eternals.  Hollywood is very tough to pin down in terms of earnings because they are so, shall we say, fast and loose with accounting and unwilling to share all the data.

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https://en.wikipedia.org/wiki/Box-office_bomb

 

A box-office bomb, box-office flop, or box-office failure is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the production, marketing, and distribution costs combined exceed the revenue after release has technically "bombed", the term is more frequently used for major studio releases that were highly anticipated, extensively marketed and expensive to produce that ultimately failed commercially.

 

Eternals:  The general rule of thumb for a film's breakeven point is its production budget doubled.  Budget for Eternals was $200 million and worldwide gross was $400 million - so it 'broke even'.  It has the 2nd worst domestic gross in MCU history behind Incredible Hulk (one could argue this wasn't even really a true MCU movie), the 2nd worst domestic opening behind Ant-Man (a Phase 3 movie) and is the only Marvel studios movie to have a 'Rotten' score on Rottentomatoes.  Also, compared to GotG (which is also a ensemble movie of unknown characters) - it has less than half the domestic gross.

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4 hours ago, Old Man said:

Then Thor: Love and Thunder has already achieved "breakeven" against its production cost of $250M and anything it earns henceforth is gravy.

 

Also, Forbes: 3 Reasons Marvel is Now Playing Defense

Good article. I often joke that at this point a "bad" Marvel movie (like Pixar to me) is still better then 60% of the stuff released. Also, I really don't think it can be underestimated with big screen tvs and Covid stuff still going on, how much these movies being released on Disney+ are affecting box office. Pay $30 at home for you and the kids to watch or go to theater and spend over that on tickets alone, not to mention snacks etc. Also, the loss of Russia and China markets is also very big, as can be seen by the numbers in that article.

I went and saw Paws of Fury: The legend of Hank and our local theater was empty. weekday, afternoon, but summer. Now, I live in a relatively small town and the theater isn';t usually that busy, but no kids?

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On 7/20/2022 at 12:13 PM, Starlord said:

https://en.wikipedia.org/wiki/Box-office_bomb

 

A box-office bomb, box-office flop, or box-office failure is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the production, marketing, and distribution costs combined exceed the revenue after release has technically "bombed", the term is more frequently used for major studio releases that were highly anticipated, extensively marketed and expensive to produce that ultimately failed commercially.

 

Eternals:  The general rule of thumb for a film's breakeven point is its production budget doubled.  Budget for Eternals was $200 million and worldwide gross was $400 million - so it 'broke even'.  It has the 2nd worst domestic gross in MCU history behind Incredible Hulk (one could argue this wasn't even really a true MCU movie), the 2nd worst domestic opening behind Ant-Man (a Phase 3 movie) and is the only Marvel studios movie to have a 'Rotten' score on Rottentomatoes.  Also, compared to GotG (which is also a ensemble movie of unknown characters) - it has less than half the domestic gross.

 

This isn't accurate any more, I think.  Major films are a company's "earnings report" for a quarter, more or less, so when the box office numbers slide...when critical reviews aren't good...it's analogous to a company missing its earnings statement.  Even if there was a profit...it wasn't good enough profit.

 

That's modern business.

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On 7/20/2022 at 6:26 AM, Bazza said:

How Martin Scorsese Steered Marvel Towards Its Flop Era

https://www.esquire.com/uk/culture/film/a40653210/martin-scorsese-marvel/

 

Article is worth reading. Posting it for others interest. 

 

Comment: but did he? Well no. The writer doesn’t make the necessary connection, for me, anyway. Scorsese‘s comments refer to films from the date of his first comment to previous films, not the Phase 4 films. So Scorsese‘s comments are irrelevant to the Phase 4 films, nor can it be said that he steered Marvel to what the writer says is Marvel’s ‘Flop Era’. 

 

Yeah, this doesn't seem to die.  I mostly think it was about how a revered director tore into the movies that actually make money in the modern era.

I keep coming around to "Guy remembered for making gangster movies 40 years ago shakes fist at clouds about superheroes".

 

know his body of work is much larger and much more varied than that, I know he has made important and powerful movies, but he is from another generation. He was one of my Dad's favorite filmmakers and my grandparents thought his work was violent and crass.

 

The part where he hates what the kids like today is not a surprise.  Everyone these movies are made for is young enough to be his grandchildren and great-grandchildren.

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The thing is, Scorcese doesn't hate superhero movies, he hates that nobody is making much OTHER than Superhero movies, and its squeezing out any other content or creativity on the part of studios.  Its like publishing only pulp novels and refusing to try anything deeper or better written.  Pulp books can be loads of fun and are just fine, but if that's making other, better stuff not get made... that's a problem.

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1 hour ago, Christopher R Taylor said:

he hates that nobody is making much OTHER than Superhero movies

 

There are plenty of non superhero movies being made. His problem is that the superhero movies are getting a wider audience. Boo freaking hoo. People have options, just because they aren't exercising him in the way he wants doesn't mean they aren't there. We have an embarrassment of riches to watch of everything these days both in the theater and via streaming. Small art house films have a bigger potential to reach people than they ever have before, for example, whether through word getting out about limited screenings, or going to streaming. But he isn't concerned with quality getting seen. He's crying over split milk because his type of populist trash isn't the current vogue in populist trash.  Yawn.

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4 hours ago, Jhamin said:

 

Yeah, this doesn't seem to die.  I mostly think it was about how a revered director tore into the movies that actually make money in the modern era.

I keep coming around to "Guy remembered for making gangster movies 40 years ago shakes fist at clouds about superheroes".

 

know his body of work is much larger and much more varied than that, I know he has made important and powerful movies, but he is from another generation. He was one of my Dad's favorite filmmakers and my grandparents thought his work was violent and crass.

 

The part where he hates what the kids like today is not a surprise.  Everyone these movies are made for is young enough to be his grandchildren and great-grandchildren.

 

That has to be one of the most irritating articles I've read in a while.  It talks vaguely of the Marvel franchise "anticlimax" and being in a "funk" with zero evidence of any kind.  Even more maddeningly it somehow attributes this to things Scorsese said three years ago.  It's the most clickbaity article I've read about Marvel possibly ever.

 

Ironically Scorsese would have a point if he complained about the dominance of franchises in filmmaking.  The majority of theatrical releases nowadays are sequels, Star Wars or Fast and Furious or supers, and it does choke the air supply off from more artistic films.

 

Then again he's kind of throwing rocks from a glass house given how often he returns to the gangster movie formula.

 

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similarly in decades past was the ubiquity of westerns. 

 

50 years ago, yeah.  But Westerns were treated a lot differently, you got some pretty thought provoking amazing cinema that was just set in a western frontier genre.  Superhero films -- even the best -- haven't managed to give us anything like that yet, although Captain America II was a good spy thriller.

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 There are many problems with Marvel films right no, and it all happened because Bob Eiger and Kevin Feige tossed Ike Permutter out the door, as Perlmutter was the number one Marvel Comics fan. They tossed him, because he would not greenlight a Black Panther Movie. Because of that  Marvel became detached  from it's comic past.  Feige then made everything post Endgame more female centric, and Superhero comics, being primarily a celebration of Masculinity and Heroism, became problematic, so plots were either female sidekicks, or "The Girl Who is the key to everything" plots, and it lost it's momentum. https://screenrant.com/marvel-mcu-female-heroes/ While not as insulting to the original fans as Star Wars recent offerings, there is enough "woke" here and there to make the films less attractive to the original fans.  Also, directors for  Marvel films aren't hired, but "cast" to fit identity demographics, and they bring in a lot of "fresh talent", because they don't pay the directors enough for old hands to want to work with them, and they bristle at Feige's heavy hand.  Now originally James Gunn was supposed to have helmed Phase 4 movies, "The Cosmic phase", but an ill timed pedophile joke had Disney's head of THeatrical production  fire him. Guardians 3 will end Phase 4, with Gunn in charge, but after that he is going to Warners, r and possibly taking Jon Favreau with him.  Marvel has an industrial process for making the films where once the script is approved  THe Special Effects are detailed and assigned to the effects houses, first to previs, )Pre-Visualization), and the stunt teams are gathered, and the stunt coordinators bright in, and then finally a Director is assigned.  This is why there is a homogeneity to the Marvel films of late. They gave up on "Comic accurate" long ago. These are some of the reason why Phase 4 has underperformed.

I have no hope for the Fantastic Four. The Only acceptable version was Roger Corman's that he did for that German Rights holder, a film that never got wide release, but I have a bootleg of I picked up at Comic-con years ago, when bootlegs were available.  The casting will probably be Trendy, and I expect the casting announcement for it this weekend as Comic-con is going on right now. It's not that Superhero movies are getting bad, but that superheroes are a poor fit for the current Hollywood culture, and trying to merge the two make for an ultimately unsatisfying blend.

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Vanity Fair: Why It Matters That Marvel Studios Just Escaped Its Billionaire C.E.O. (2016)

 

Unrelated to the Vanity Fair article, I took the table from this page and computed profitability for all MCU films to date per the Starlord Method:

 

 

Release Date

Title

Production Budget

Worldwide Box Office

Profitability Ratio As Defined By Starlord

Jul 28, 2023

The Marvels

 

 

 

May 5, 2023

Guardians of the Galaxy Vol 3

 

 

 

Feb 17, 2023

Ant-Man and the Wasp: Quant…

 

 

 

Nov 11, 2022

Black Panther: Wakanda Forever

 

 

 

Jul 8, 2022

Thor: Love and Thunder

$250,000,000

$524,770,696

2.099082784 so far

May 6, 2022

Doctor Strange in the Multi…

$200,000,000

$954,893,715

4.774468575

Dec 17, 2021

Spider-Man: No Way Home

$200,000,000

$1,886,306,016

9.43153008

Nov 5, 2021

Eternals

$200,000,000

$402,064,929

2.010324645

Sep 3, 2021

Shang-Chi and the Legend of…

$150,000,000

$432,243,292

2.88162194666667

Jul 9, 2021

Black Widow

$200,000,000

$379,751,655

1.898758275

Jul 2, 2019

Spider-Man: Far From Home

$160,000,000

$1,132,532,832

7.0783302

Apr 26, 2019

Avengers: Endgame

$400,000,000

$2,797,800,564

6.99450141

Mar 8, 2019

Captain Marvel

$175,000,000

$1,129,727,388

6.45558507428571

Jul 6, 2018

Ant-Man and the Wasp

$130,000,000

$623,144,660

4.79342046153846

Apr 27, 2018

Avengers: Infinity War

$300,000,000

$2,048,359,754

6.82786584666667

Feb 16, 2018

Black Panther

$200,000,000

$1,336,494,321

6.682471605

Nov 3, 2017

Thor: Ragnarok

$180,000,000

$850,482,778

4.72490432222222

Jul 7, 2017

Spider-Man: Homecoming

$175,000,000

$878,346,440

5.01912251428571

May 5, 2017

Guardians of the Galaxy Vol 2

$200,000,000

$869,113,101

4.345565505

Nov 4, 2016

Doctor Strange

$165,000,000

$676,354,481

4.09911806666667

May 6, 2016

Captain America: Civil War

$250,000,000

$1,151,918,521

4.607674084

Jul 17, 2015

Ant-Man

$130,000,000

$518,858,449

3.99121883846154

May 1, 2015

Avengers: Age of Ultron

$365,000,000

$1,395,316,979

3.82278624383562

Aug 1, 2014

Guardians of the Galaxy

$170,000,000

$770,882,395

4.53460232352941

Apr 4, 2014

Captain America: The Winter…

$170,000,000

$714,401,889

4.20236405294118

Nov 8, 2013

Thor: The Dark World

$150,000,000

$644,602,516

4.29735010666667

May 3, 2013

Iron Man 3

$200,000,000

$1,215,392,272

6.07696136

May 4, 2012

The Avengers

$225,000,000

$1,515,100,211

6.73377871555556

Jul 22, 2011

Captain America: The First …

$140,000,000

$370,569,776

2.64692697142857

May 6, 2011

Thor

$150,000,000

$449,326,618

2.99551078666667

May 7, 2010

Iron Man 2

$170,000,000

$621,156,389

3.65386111176471

Jun 13, 2008

The Incredible Hulk

$137,500,000

$265,573,859

1.93144624727273

May 2, 2008

Iron Man

$186,000,000

$585,171,547

3.14608358602151

 

 

 

 

 

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 but an ill timed pedophile joke had Disney's head of THeatrical production  fire him

 

It was more than one, he had a long history of continually making pedo jokes and using kids being molested as a punchline on social media.  It was his go-to joke, and given the state of Hollywood and how common molesting young stars is (going back to Shirley Temple and earlier) that just did not go well with fans of comic books.

 

But now he's over at DC and it looks like Favreau has just about had it with Kathleen Kennedy on the Star Wars side, and may make the move as well.  WB is totally restructuring its studio and comic book portions and things might look better soon in DCU.

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