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The Last Word


Bazza

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Re: The Last Word

 

I think the Scandinavian countries aren't unique in that regard, but yes, I've heard the same. No one would be silly enough to test-market in Scandinavia something aimed at the Hispanic population, for example. (Let me qualify that: I am sure that mistake has been made in the past and they may have learned that doesn't work well.)

 

In general Europe is nice for test-markets because you can reach a large population through fewer media outlets, and if the product or ad campaign bombs it doesn't matter because USers pay approximately zero attention to what happens outside the Lower 48.

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Re: The Last Word

 

What is Vegemite really intended and used for? I assume it's an industrial lubricant of some kind, or perhaps it's a dry-in-the-sun adhesive for arid near-tropical climates. It certainly isn't edible; that's a myth set up to make foreign visitors look foolish when they visit Australia.

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